7. International and Cross-Cultural Consumer Behavior

  1. Hong Cheng
  1. Marieke de Mooij

Published Online: 24 JAN 2014

DOI: 10.1002/9781118378465.ch7

The Handbook of International Advertising Research

The Handbook of International Advertising Research

How to Cite

Mooij, M. d. (2014) International and Cross-Cultural Consumer Behavior, in The Handbook of International Advertising Research (ed H. Cheng), John Wiley & Sons Inc, Hoboken, NJ. doi: 10.1002/9781118378465.ch7

Publication History

  1. Published Online: 24 JAN 2014
  2. Published Print: 28 FEB 2014

ISBN Information

Print ISBN: 9781444332377

Online ISBN: 9781118378465

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