10. The Importance of Market Intelligence

  1. Joe Payne and
  2. William R. Dorn Jr.

Published Online: 9 MAR 2012

DOI: 10.1002/9781118386828.ch10

Managing Indirect Spend: Enhancing Profitability through Strategic Sourcing

Managing Indirect Spend: Enhancing Profitability through Strategic Sourcing

How to Cite

Payne, J. and Dorn, W. R. (2011) The Importance of Market Intelligence, in Managing Indirect Spend: Enhancing Profitability through Strategic Sourcing, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118386828.ch10

Publication History

  1. Published Online: 9 MAR 2012
  2. Published Print: 24 OCT 2011

ISBN Information

Print ISBN: 9780470886885

Online ISBN: 9781118386828

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Keywords:

  • market intelligence;
  • strategic sourcing process;
  • global market intelligence;
  • benchmarking data;
  • difficult process

Summary

This chapter contains sections titled:

  • The Types of Market Intelligence

  • Components of Success

  • Breaking Down the Components

  • In Summary