6. Prospect Identification, Research, and Segmentation

  1. Stanley Weinstein ACFRE

Published Online: 20 MAR 2012

DOI: 10.1002/9781118387061.ch6

The Complete Guide to Fundraising Management, Third Edition

The Complete Guide to Fundraising Management, Third Edition

How to Cite

Weinstein, S. (2009) Prospect Identification, Research, and Segmentation, in The Complete Guide to Fundraising Management, Third Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118387061.ch6

Publication History

  1. Published Online: 20 MAR 2012
  2. Published Print: 16 MAR 2009

ISBN Information

Print ISBN: 9780470375068

Online ISBN: 9781118387061

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Keywords:

  • prospect identification;
  • segmentation;
  • prospect research;
  • prospect ratings;
  • prospective donor

Summary

This chapter contains sections titled:

  • The Best Prospects

  • Prospect Research

  • Prospect Ratings and Evaluations

  • Know the Prospective Donor as a Person