28. Emerging Issues in Activism and Social Change Communication

  1. Karin Gwinn Wilkins,
  2. Thomas Tufte and
  3. Rafael Obregon
  1. Thomas Tufte

Published Online: 7 MAR 2014

DOI: 10.1002/9781118505328.ch28

The Handbook of Development Communication and Social Change

The Handbook of Development Communication and Social Change

How to Cite

Tufte, T. (2014) Emerging Issues in Activism and Social Change Communication, in The Handbook of Development Communication and Social Change (eds K. G. Wilkins, T. Tufte and R. Obregon), John Wiley & Sons Ltd, Chichester, UK. doi: 10.1002/9781118505328.ch28

Publication History

  1. Published Online: 7 MAR 2014
  2. Published Print: 4 APR 2014

ISBN Information

Print ISBN: 9781118505311

Online ISBN: 9781118505328

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Keywords:

  • alternative media;
  • civic engagement;
  • John Downing;
  • social change communication;
  • social media activism;
  • social movement media

Summary

Worldwide, we have in recent years experienced a resurgence in practices of bottom-up communication for social change. While stretching the whole conceptual accordion, from alternative media to nano-media, over horizontal, tactical, citizens, independent, participant, and other media, John Downing fixates three core conceptual approaches to media, communication, and social change. They are community media, network media, and social movement media. Making governance more open and responsive to civic engagement initiatives is a key challenge as well as a key achievement in the use of communication in social movements and in citizen-driven processes. The use of media and ICTs amongst social movements has recently tended to highlight the use of social media for social change, thus emphasizing social media activism. However, activism within social movements also stretches back and out to classical media formats such as print, TV, and radio.