Introduction: The Unique Challenges of Marketing Financial Services

  1. Evelyn Ehrlich and
  2. Duke Fanelli

Published Online: 10 SEP 2012

DOI: 10.1002/9781118531716.ch0

The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition

The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition

How to Cite

Ehrlich, E. and Fanelli, D. (2012) Introduction: The Unique Challenges of Marketing Financial Services, in The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118531716.ch0

Publication History

  1. Published Online: 10 SEP 2012
  2. Published Print: 19 MAR 2012

ISBN Information

Print ISBN: 9781118065716

Online ISBN: 9781118531716

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Summary

This chapter contains sections titled:

  • Products or Services?

  • Psychology of Money

  • Third-Party Relationships

  • How End Users Select a Financial Services Provider

  • Legal and Regulatory Constraints

  • Notes