5. Public Relations

  1. Evelyn Ehrlich and
  2. Duke Fanelli

Published Online: 10 SEP 2012

DOI: 10.1002/9781118531716.ch5

The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition

The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition

How to Cite

Ehrlich, E. and Fanelli, D. (2012) Public Relations, in The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118531716.ch5

Publication History

  1. Published Online: 10 SEP 2012
  2. Published Print: 19 MAR 2012

ISBN Information

Print ISBN: 9781118065716

Online ISBN: 9781118531716

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Keywords:

  • public relations;
  • third-party endorsement;
  • financial services advertising;
  • market perception;
  • advertisements

Summary

This chapter contains sections titled:

  • Third-Party Endorsement

  • The Tools of Public Relations

  • Media Relations

  • Public Relations for Every Budget

  • Measurement