13. Steve Jobs and Apple: Aesthetic Sensitivity

  1. Al Gini1 and
  2. Ronald M. Green2

Published Online: 25 MAR 2013

DOI: 10.1002/9781118551653.ch13

10 Virtues of Outstanding Leaders: Leadership and Character

10 Virtues of Outstanding Leaders: Leadership and Character

How to Cite

Gini, A. and Green, R. M. (2013) Steve Jobs and Apple: Aesthetic Sensitivity, in 10 Virtues of Outstanding Leaders: Leadership and Character, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118551653.ch13

Author Information

  1. 1

    Loyola University Chicago, USA

  2. 2

    Dartmouth College, USA

Publication History

  1. Published Online: 25 MAR 2013
  2. Published Print: 9 APR 2013

Book Series:

  1. Foundations of Business Ethics

Book Series Editors:

  1. W. Michael Hoffman and
  2. Robert E. Frederick

ISBN Information

Print ISBN: 9780470672303

Online ISBN: 9781118551653

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Keywords:

  • aesthetic sensitivity;
  • Apple;
  • business leader;
  • industrial design;
  • leadership;
  • Macintosh computers;
  • Steve Jobs

Summary

Few major business leaders exhibit the contradictions in character of Steven Paul Jobs, who is developed the Apple I and II, which were among the first consumer-oriented Macintosh computers. In this chapter, Jobs's record of leadership illustrates what we described as the “fragmentary” nature of virtue. Whatever Steve Jobs's other failings, one virtue permitted him to overcome numerous reverses and emerge as a global leader: his outstanding sensitivity to aesthetics and design. Throughout his business career Steve Jobs brought to his work, and to the companies he led, an acute sense of the importance of industrial design in all its meanings. This aesthetic sensitivity (plus a lot of luck and brilliance) saved his career and added immeasurably to our society's richness.

Controlled Vocabulary Terms

business; industrial design; leader; leadership; sensitivity