6. James Burke and the Tylenol Poisoning Episodes: Deep Honesty

  1. Al Gini1 and
  2. Ronald M. Green2

Published Online: 25 MAR 2013

DOI: 10.1002/9781118551653.ch6

10 Virtues of Outstanding Leaders: Leadership and Character

10 Virtues of Outstanding Leaders: Leadership and Character

How to Cite

Gini, A. and Green, R. M. (2013) James Burke and the Tylenol Poisoning Episodes: Deep Honesty, in 10 Virtues of Outstanding Leaders: Leadership and Character, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118551653.ch6

Author Information

  1. 1

    Loyola University Chicago, USA

  2. 2

    Dartmouth College, USA

Publication History

  1. Published Online: 25 MAR 2013
  2. Published Print: 9 APR 2013

Book Series:

  1. Foundations of Business Ethics

Book Series Editors:

  1. W. Michael Hoffman and
  2. Robert E. Frederick

ISBN Information

Print ISBN: 9780470672303

Online ISBN: 9781118551653

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Keywords:

  • business crisis;
  • business ethics;
  • deep honesty;
  • James Burke;
  • leadership;
  • Tylenol capsule poisoning

Summary

Mary Kellerman, a 12-year-old, was found dying on bathroom floor after being administered with Tylenol capsule. This triggered an unprecedented episode of pharmaceutical terrorism, and a landmark case in business ethics. This chapter talks about James Burke's leadership during the trying poisoning episodes. Throughout these events he took responsibility for all his decisions, remained open to his critics, and managed to ensure the survival and flourishing of the Tylenol brand. His conduct of ethical and business crisis remains a vivid illustration of the meaning of deep honesty.

Controlled Vocabulary Terms

business crisis; business ethics; leadership