10. Successes and Failures in City Branding Policies

  1. Sako Musterd4 and
  2. Zoltán Kovács5
  1. Montserrat Pareja-Eastaway1,
  2. Caroline Chapain2 and
  3. Silvia Mugnano3

Published Online: 5 MAR 2013

DOI: 10.1002/9781118554579.ch10

Place-making and Policies for Competitive Cities

Place-making and Policies for Competitive Cities

How to Cite

Pareja-Eastaway, M., Chapain, C. and Mugnano, S. (2013) Successes and Failures in City Branding Policies, in Place-making and Policies for Competitive Cities (eds S. Musterd and Z. Kovács), John Wiley & Sons, Oxford. doi: 10.1002/9781118554579.ch10

Editor Information

  1. 4

    Centre for Urban Studies, University of Amsterdam, The Netherlands

  2. 5

    Institute of Geography, Hungarian Academy of Sciences, Budapest, Hungary

Author Information

  1. 1

    Faculty of Economics and Business, University of Barcelona, Spain

  2. 2

    Birmingham Business School, University of Birmingham, UK

  3. 3

    Department of Sociology and Social Research, University of Milan Bicocca, Italy

Publication History

  1. Published Online: 5 MAR 2013
  2. Published Print: 28 MAY 2013

ISBN Information

Print ISBN: 9780470675038

Online ISBN: 9781118554579

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