7. The Importance of Places and Place Branding

  1. Sako Musterd3 and
  2. Zoltán Kovács4
  1. Zoltán Kovács1 and
  2. Sako Musterd2

Published Online: 5 MAR 2013

DOI: 10.1002/9781118554579.ch7

Place-making and Policies for Competitive Cities

Place-making and Policies for Competitive Cities

How to Cite

Kovács, Z. and Musterd, S. (2013) The Importance of Places and Place Branding, in Place-making and Policies for Competitive Cities (eds S. Musterd and Z. Kovács), John Wiley & Sons, Oxford. doi: 10.1002/9781118554579.ch7

Editor Information

  1. 3

    Centre for Urban Studies, University of Amsterdam, The Netherlands

  2. 4

    Institute of Geography, Hungarian Academy of Sciences, Budapest, Hungary

Author Information

  1. 1

    Institute of Geography, Hungarian Academy of Sciences, Budapest, Hungary

  2. 2

    Centre for Urban Studies, University of Amsterdam, The Netherlands

Publication History

  1. Published Online: 5 MAR 2013
  2. Published Print: 28 MAY 2013

ISBN Information

Print ISBN: 9780470675038

Online ISBN: 9781118554579

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Keywords:

  • sense of place;
  • city branding;
  • place-making;
  • introduction

Summary

In the analytical part of this study, we highlight that, despite globalisation and growing uniformity, there is still an important role for place itself in the location decisions of economic players. Part III of this volume deals with this. Even though city-regions across the world have become better and more tightly connected with each other, and flows between them and the network society have become highly important, the characteristics of places are still crucial for the development of new economic activities. The function of these places and the meaning attached to them is different, however. This chapter introduces Part III.