8. Policies towards Place Attraction and Policies for Place Retention

  1. Sako Musterd4 and
  2. Zoltán Kovács5
  1. Philip Lawton1,
  2. Michał Męczyński2 and
  3. Austin Barber3

Published Online: 5 MAR 2013

DOI: 10.1002/9781118554579.ch8

Place-making and Policies for Competitive Cities

Place-making and Policies for Competitive Cities

How to Cite

Lawton, P., Męczyński, M. and Barber, A. (2013) Policies towards Place Attraction and Policies for Place Retention, in Place-making and Policies for Competitive Cities (eds S. Musterd and Z. Kovács), John Wiley & Sons, Oxford. doi: 10.1002/9781118554579.ch8

Editor Information

  1. 4

    Centre for Urban Studies, University of Amsterdam, The Netherlands

  2. 5

    Institute of Geography, Hungarian Academy of Sciences, Budapest, Hungary

Author Information

  1. 1

    Department of Technology and Society Studies, Maastricht University, The Netherlands

  2. 2

    Institute of Socio-Economic Geography and Spatial Management, Adam Mickiewicz University, Poznan, Poland

  3. 3

    Centre for Urban and Regional Studies, University of Birmingham, UK

Publication History

  1. Published Online: 5 MAR 2013
  2. Published Print: 28 MAY 2013

ISBN Information

Print ISBN: 9780470675038

Online ISBN: 9781118554579



  • attraction and retention of workforce;
  • city branding;
  • place-making;
  • everyday spaces;
  • future strategies;
  • amenities


One important distinction is between places that are attractive to people or firms; and places that are capable of retaining those talents who moved there at an earlier stage. Attraction and retention involve different elements: the characteristics of city-regions may serve attraction or retention functions, but not always the two simultaneously. Therefore, different policies may have to be developed for these different purposes. The significance of place may have become even more important because of the fact that better connections between places across the world have become more common. ‘Classic’ conditions, such as accessibility and connectedness are increasingly fulfilled in the globalised world and, because of that, unique place characteristics that distinguish one city from others may become increasingly important.