6. The Influences of Pharmaceutical Marketing on APRN Prescribing

  1. Marie Annette Brown PhD, ARNP, FNP-BC, FAAN and
  2. Louise Kaplan PhD, ARNP, FNP-BC, FAANP
  1. Elissa Ladd

Published Online: 15 MAY 2013

DOI: 10.1002/9781118696965.ch6

The Advanced Practice Registered Nurse as a Prescriber

The Advanced Practice Registered Nurse as a Prescriber

How to Cite

Brown, M. A. and Kaplan, L. (2012) The Influences of Pharmaceutical Marketing on APRN Prescribing, in The Advanced Practice Registered Nurse as a Prescriber, John Wiley & Sons, Ltd., West Sussex, UK. doi: 10.1002/9781118696965.ch6

Publication History

  1. Published Online: 15 MAY 2013
  2. Published Print: 6 FEB 2012

ISBN Information

Print ISBN: 9780813805245

Online ISBN: 9781118696965

SEARCH

Keywords:

  • Agency for healthcare research and quality (AHRQ);
  • Consumer reports health best buy drugs (CRHBBD);
  • Continuing education (CE);
  • Direct marketing activities;
  • Drug effectiveness review project (DERP);
  • Food and drug administration (FDA);
  • Ghostwriting;
  • Independent drug information service (iDiS);
  • Independent medical education (IME);
  • Prestigious academic medical centers

Summary

This chapter contains sections titled:

  • Historical Context

  • Direct Marketing Activities

  • Indirect Marketing Activities

  • Conclusion