1. Urgency to Adopt Sustainability

  1. Nikos Avlonas Founder and President1 and
  2. George P. Nassos Principal2

Published Online: 1 NOV 2013

DOI: 10.1002/9781118787472.ch1

Practical Sustainability Strategies: How to Gain a Competitive Advantage

Practical Sustainability Strategies: How to Gain a Competitive Advantage

How to Cite

Avlonas, N. and Nassos, G. P. (2013) Urgency to Adopt Sustainability, in Practical Sustainability Strategies: How to Gain a Competitive Advantage, John Wiley & Sons, Inc, Hoboken, NJ. doi: 10.1002/9781118787472.ch1

Author Information

  1. 1

    Center for Sustainability & Excellence

  2. 2

    George P. Nassos & Associates, Inc.

Publication History

  1. Published Online: 1 NOV 2013
  2. Published Print: 20 NOV 2013

ISBN Information

Print ISBN: 9781118250440

Online ISBN: 9781118787472



  • climate change;
  • fossil fuels;
  • population growth;
  • sustainability;
  • water conservation


According to calculations of Global Footprint Network, in the late 1970s, humanity's collective ecological footprint breached the sustainability mark for the first time, and it has remained unsustainable ever since. The current state of the environment can be presented by looking at four major environmental issues: (i) water scarcity, (ii) energy sources, (iii) climate change, and (iv) population growth. The large numbers representing water footprints for certain products such as 20 gallons of water needed to make a pint of beer, are alarming. The current supply of fossil fuels, and oil in particular, is not only finite but decreasing rapidly. On the basis of the report of Intergovernmental Panel on Climate Change (IPCC) presented in 1990 and other subsequent reports, scientists conclude that the Earth cannot tolerate more than a 3-5 °F increase in temperature. The first three environmental issues are all related to the world population.