6. Extended Product Responsibility and “Servicizing”

  1. Nikos Avlonas Founder and President1 and
  2. George P. Nassos Principal2

Published Online: 1 NOV 2013

DOI: 10.1002/9781118787472.ch6

Practical Sustainability Strategies: How to Gain a Competitive Advantage

Practical Sustainability Strategies: How to Gain a Competitive Advantage

How to Cite

Avlonas, N. and Nassos, G. P. (2013) Extended Product Responsibility and “Servicizing”, in Practical Sustainability Strategies: How to Gain a Competitive Advantage, John Wiley & Sons, Inc, Hoboken, NJ. doi: 10.1002/9781118787472.ch6

Author Information

  1. 1

    Center for Sustainability & Excellence

  2. 2

    George P. Nassos & Associates, Inc.

Publication History

  1. Published Online: 1 NOV 2013
  2. Published Print: 20 NOV 2013

ISBN Information

Print ISBN: 9781118250440

Online ISBN: 9781118787472



  • extended product responsibility (EPR);
  • illumination;
  • painted car;
  • servicizing


Servicizing can be a driving force for extended product responsibility (EPR). Here, the process participants along the product chain or life cycle share responsibility for the life cycle environmental impacts of the whole product system, including upstream, production, and downstream impacts. A traditional manufacturing model is based on utilizing the natural resources and energy to manufacture a product that provides some useful function to the consumer. Employing servicizing paradigm, companies can sell the function of the product rather than the product itself, and maintain ownership of the product throughout its useful life. This would result in fewer products manufactured, less resources employed, and less waste created. Examples for such a business model can include selling illumination instead of light bulbs, and selling painted car by a paint maker to a car manufacturer instead of just selling paints.