2. Brain, Emotion, and Contingency in the Explanation of Consumer Behaviour

  1. Gerard P. Hodgkinson2 and
  2. J. Kevin Ford3
  1. Gordon R. Foxall

Published Online: 15 MAR 2011

DOI: 10.1002/9781119992592.ch2

International Review of Industrial and Organizational Psychology 2011, Volume 26

International Review of Industrial and Organizational Psychology 2011, Volume 26

How to Cite

Foxall, G. R. (2011) Brain, Emotion, and Contingency in the Explanation of Consumer Behaviour, in International Review of Industrial and Organizational Psychology 2011, Volume 26 (eds G. P. Hodgkinson and J. K. Ford), John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9781119992592.ch2

Editor Information

  1. 2

    Leeds University Business School, The University of Leeds, Leeds, LS2 9JT, UK

  2. 3

    Department of Psychology, 315 Psychology Research Building, Michigan State University, E. Lansing, MI, 48824, USA

Author Information

  1. Consumer Behaviour Analysis Research Group, Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff, CF10 3EU, UK

Publication History

  1. Published Online: 15 MAR 2011
  2. Published Print: 25 FEB 2011

ISBN Information

Print ISBN: 9780470971741

Online ISBN: 9781119992592

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Keywords:

  • Brain, Emotion, and Contingency in the Explanation of Consumer Behaviour;
  • The Behavioural Perspective Model;
  • Intentional Behaviourism;
  • Behavioural Continuity Revisited;
  • The Behavioural Perspective Model (BPM);
  • The consumer behaviour setting (CBS);
  • motivating operations (MO);
  • ‘Neural Intentionality’;
  • ventral tegmental area (VTA)

Summary

This chapter contains sections titled:

  • The Behavioural Perspective Model

  • Intentional Behaviourism

  • The Ascription of Emotion

  • Behavioural Continuity Revisited

  • Conclusions

  • Acknowledgements

  • References