Chapter 10. Measuring the Success of Seafood Ecolabelling

  1. Dr Trevor Ward1 and
  2. Prof. Bruce Phillips2
  1. Dr Trevor J. Ward

Published Online: 20 FEB 2009

DOI: 10.1002/9781444301380.ch10

Seafood Ecolabelling: Principles and Practice

Seafood Ecolabelling: Principles and Practice

How to Cite

Ward, T. J. (2008) Measuring the Success of Seafood Ecolabelling, in Seafood Ecolabelling: Principles and Practice (eds T. Ward and B. Phillips), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444301380.ch10

Editor Information

  1. 1

    Faculty of Natural and Agricultural Sciences, University of Western Australia, 35 Stirling Highway, Crawley, WA 6009, Australia

  2. 2

    Department of Environmental Biology, Curtin University of Technology, GPO Box U1987, Perth, WA 6845, Australia

Author Information

  1. Faculty of Natural and Agricultural Sciences, University of Western Australia, 35 Stirling Highway, Crawley, WA 6009, Australia

Publication History

  1. Published Online: 20 FEB 2009
  2. Published Print: 19 SEP 2008

ISBN Information

Print ISBN: 9781405162661

Online ISBN: 9781444301380

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Keywords:

  • seafood ecological sustainability;
  • producing seafood sustainability;
  • outcomes and processes;
  • assessing ecological sustainability;
  • sustainability standard;
  • fixed versus flexible standard;
  • verification cost versus quality;
  • success - public credibility of endorsement, standing of sponsoring organisations and marketing;
  • uncertainty and gaps

Summary

This chapter contains sections titled:

  • Introduction

  • Producing seafood sustainably

  • Assessing ecological sustainability

  • The nature of success

  • Verification

  • Determining success

  • Conclusions

  • References