Chapter 18. The New Zealand Best Fish Guide

  1. Dr Trevor Ward3 and
  2. Prof. Bruce Phillips4
  1. Barry Weeber1 and
  2. Cath Wallace2

Published Online: 20 FEB 2009

DOI: 10.1002/9781444301380.ch18

Seafood Ecolabelling: Principles and Practice

Seafood Ecolabelling: Principles and Practice

How to Cite

Weeber, B. and Wallace, C. (2008) The New Zealand Best Fish Guide, in Seafood Ecolabelling: Principles and Practice (eds T. Ward and B. Phillips), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444301380.ch18

Editor Information

  1. 3

    Faculty of Natural and Agricultural Sciences, University of Western Australia, 35 Stirling Highway, Crawley, WA 6009, Australia

  2. 4

    Department of Environmental Biology, Curtin University of Technology, GPO Box U1987, Perth, WA 6845, Australia

Author Information

  1. 1

    ECO-NZ, PO Box 11-057, Wellington, New Zealand

  2. 2

    School of Government, Victoria University of Wellington, PO Box 600, Wellington, New Zealand

Publication History

  1. Published Online: 20 FEB 2009
  2. Published Print: 19 SEP 2008

ISBN Information

Print ISBN: 9781405162661

Online ISBN: 9781444301380



  • information sources, procedures and methodologies;
  • South African Deep-Sea Trawling Industry Association (SADSTIA);
  • total allowable catch;
  • maximum constant yield (MCY);
  • current annual yield (CAY);
  • National Institute of Water and Atmosphere (NIWA);
  • total allowable commercial catch (TACC);
  • quota management system (QMS);
  • overfishing


This chapter contains sections titled:

  • Introduction

  • Description of the programme

  • Information sources, procedures and methodologies

  • Expectations for outcomes

  • Influencing consumer choices

  • Programme marketing

  • Effectiveness in the marketplace

  • New directions

  • Conclusions

  • References