Selection by Buyers

  1. Keith Grainger

Published Online: 23 FEB 2009

DOI: 10.1002/9781444301687.ch11

Wine Quality: Tasting and Selection

Wine Quality: Tasting and Selection

How to Cite

Grainger, K. (2009) Selection by Buyers, in Wine Quality: Tasting and Selection, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444301687.ch11

Publication History

  1. Published Online: 23 FEB 2009
  2. Published Print: 16 JAN 2009

ISBN Information

Print ISBN: 9781405113663

Online ISBN: 9781444301687

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Keywords:

  • supermarket dominance;
  • selling price point and profit margin;
  • styles and individuality and exclusivity of wine;
  • producing wines to buyers' specifications;
  • laboratory analysis complying with legislation;
  • EU regulations;
  • selection by buyers;
  • selecting for market and customer base

Summary

This chapter contains sections titled:

  • Supermarket dominance

  • Price point/margin

  • Selecting for market and customer base

  • Styles and individuality

  • Continuity

  • The place of individual wines in the range

  • Exclusivity

  • Specification

  • Technical analysis