Chapter 12. Prosocial Effects of Media Exposure

  1. Dr Sandra L. Calvert doctorate Chair Professor Director fellow4 and
  2. Barbara J. Wilson Head research consultant5
  1. Marie-Louise Mares Assistant Professor1,
  2. Edward Palmer Visiting Scholar member2 and
  3. Tia Sullivan BS recipient member research assistant counselor3

Published Online: 23 FEB 2009

DOI: 10.1002/9781444302752.ch12

The Handbook of Children, Media, and Development

The Handbook of Children, Media, and Development

How to Cite

Mares, M.-L., Palmer, E. and Sullivan, T. (2008) Prosocial Effects of Media Exposure, in The Handbook of Children, Media, and Development (eds S. L. Calvert and B. J. Wilson), Blackwell Publishing Ltd., Oxford, UK. doi: 10.1002/9781444302752.ch12

Editor Information

  1. 4

    Georgetown University, USA

  2. 5

    University of Illinois, Urbana-Champaign, USA

Author Information

  1. 1

    Department of Communication Arts, University of Wisconsin-Madison, USA

  2. 2

    Wayne M. and Carolyn A. Watson Professor of Psychology, Davidson College, USA

  3. 3

    Riley Institute's Center, South Carolina, USA

Publication History

  1. Published Online: 23 FEB 2009
  2. Published Print: 20 JUN 2008

ISBN Information

Print ISBN: 9781405144179

Online ISBN: 9781444302752



  • prosocial media messages;
  • longitudinal studies;
  • parenting style;
  • mediating messages/critical viewing;
  • television program choices;
  • musical selections;
  • participation - increase rehearsal


This chapter contains sections titled:

  • Defining Prosocial Behavior

  • Research Findings about Effects of Prosocial Media Content

  • What Factors Promote Prosocial Effects of Media Exposure?

  • How Much Prosocial Content is Available?

  • Children's and Adolescents' Exposure to Prosocial Content in the Media

  • Directions for Future Research

  • Conclusion

  • References