Chapter 18. Media and Advertising Effects

  1. Dr Sandra L. Calvert doctorate Chair Professor Director fellow2 and
  2. Barbara J. Wilson Head research consultant3
  1. Brian Young economic psychologist

Published Online: 23 FEB 2009

DOI: 10.1002/9781444302752.ch18

The Handbook of Children, Media, and Development

The Handbook of Children, Media, and Development

How to Cite

Young, B. (2008) Media and Advertising Effects, in The Handbook of Children, Media, and Development (eds S. L. Calvert and B. J. Wilson), Blackwell Publishing Ltd., Oxford, UK. doi: 10.1002/9781444302752.ch18

Editor Information

  1. 2

    Georgetown University, USA

  2. 3

    University of Illinois, Urbana-Champaign, USA

Author Information

  1. University of Exeter, UK

Publication History

  1. Published Online: 23 FEB 2009
  2. Published Print: 20 JUN 2008

ISBN Information

Print ISBN: 9781405144179

Online ISBN: 9781444302752

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Keywords:

  • uneasy alliance - advertising economics;
  • attitudinal and behavioral outcomes;
  • banning - advertising techniques;
  • potential moderators;
  • family nexus;
  • peer influence;
  • policy implications

Summary

This chapter contains sections titled:

  • What Is Advertising?

  • Our Uneasy Alliance with Advertising Economics

  • Reaching the Child Audience

  • Content Analyses

  • Effects of Advertisements on Children

  • Potential Moderators

  • Policy Implications

  • Conclusion

  • References