Chapter 37. The Nature and Goals of Rhetoric

  1. Georgios Anagnostopoulos Professor
  1. Christof Rapp Professor

Published Online: 2 MAR 2009

DOI: 10.1002/9781444305661.ch37

A Companion to Aristotle

A Companion to Aristotle

How to Cite

Rapp, C. (2009) The Nature and Goals of Rhetoric, in A Companion to Aristotle (ed G. Anagnostopoulos), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444305661.ch37

Editor Information

  1. University of California, San Diego, USA

Author Information

  1. Humboldt-University, Berlin, Germany

Publication History

  1. Published Online: 2 MAR 2009
  2. Published Print: 30 JAN 2009

ISBN Information

Print ISBN: 9781405122238

Online ISBN: 9781444305661



  • nature and goals of rhetoric;
  • dialectical approach;
  • moral-psychological approach;
  • rhetoric as dealing with accepted beliefs (endoxa);
  • accidental selection of principles;
  • ambiguity of provisional definition and general conviction;
  • confusion of accepted definitions and accounts of accepted views;
  • stylistic approach;
  • conventional approach;
  • purpose of rhetoric


This chapter contains sections titled:

  • The Dialectical Approach

  • The Moral-psychological Approach

  • Rhetoric as Dealing with Accepted Beliefs (endoxa)

  • The Stylistic Approach

  • The Conventional Approach

  • The Purpose Of Rhetoric

  • Note

  • Bibliography