Chapter 2. Major Theories Following Modernization

  1. Thomas L. McPhail Professor Fellow media analyst
  1. Thomas L. McPhail Professor Fellow media analyst

Published Online: 30 APR 2009

DOI: 10.1002/9781444310740.ch2

Development Communication: Reframing the Role of the Media

Development Communication: Reframing the Role of the Media

How to Cite

McPhail, T. L. (2009) Major Theories Following Modernization, in Development Communication: Reframing the Role of the Media (ed T. L. McPhail), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444310740.ch2

Editor Information

  1. University of Missouri-St. Louis, USA

Author Information

  1. University of Missouri-St. Louis, USA

Publication History

  1. Published Online: 30 APR 2009
  2. Published Print: 10 APR 2009

ISBN Information

Print ISBN: 9781405187954

Online ISBN: 9781444310740

SEARCH

Keywords:

  • three major theoretical schools - reflecting changes in development communication field;
  • cultural imperialism theory and dominant sociopolitical group influences;
  • participatory communication;
  • participatory communication as a theory;
  • critical consciousness - active social and political involvement of beneficiaries;
  • entertainment-education;
  • information and communication technology (ICT) - tool for development

Summary

This chapter contains sections titled:

  • Introduction

  • Cultural Imperialism

  • Participatory Communication

  • Entertainment-Education

  • Conclusion