Chapter 1. Why Communicating about Health Matters

  1. Roxanne Parrott

Published Online: 24 APR 2009

DOI: 10.1002/9781444310832.ch1

Talking about Health: Why Communication Matters

Talking about Health: Why Communication Matters

How to Cite

Parrott, R. (2009) Why Communicating about Health Matters, in Talking about Health: Why Communication Matters, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444310832.ch1

Publication History

  1. Published Online: 24 APR 2009
  2. Published Print: 17 APR 2009

ISBN Information

Print ISBN: 9781405177573

Online ISBN: 9781444310832



  • talking about health;
  • Communication in the Public Interest;
  • why communicating about health matters;
  • talk about health relating to six questions: “Am I normal?” “What are my risk factors?” “Why don't we get care?”;
  • How we define our self connects to communicating about health;
  • absence of an identity relating to health may also affect talk about health;
  • “Who's Responsible?” - Blame for health comes from communicating about health;
  • Communicating about health is often misunderstood - vocabulary is complex and unfamiliar;
  • Mothers Against Drunk Driving (MADD);
  • Time, money, products, services, people – all come from talk about health


This chapter contains sections titled:

  • It Answers the Question, “Who Am I?”

  • It Answers the Question, “Who's Responsible?”

  • It Opens the Gate for “Resources”

  • It Promotes (Mis)Understanding

  • It Guides Effort, Emotion, and Excuses

  • Summing It Up …