Chapter 1. Why Communicating about Health Matters
Published Online: 24 APR 2009
DOI: 10.1002/9781444310832.ch1
Copyright © 2009 Roxanne Parrott
Book Title

Talking about Health: Why Communication Matters
Additional Information
How to Cite
Parrott, R. (2009) Why Communicating about Health Matters, in Talking about Health: Why Communication Matters, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444310832.ch1
Publication History
- Published Online: 24 APR 2009
- Published Print: 17 APR 2009
Book Series:
ISBN Information
Print ISBN: 9781405177573
Online ISBN: 9781444310832
- Summary
- Chapter
Keywords:
- talking about health;
- Communication in the Public Interest;
- why communicating about health matters;
- talk about health relating to six questions: “Am I normal?” “What are my risk factors?” “Why don't we get care?”;
- How we define our self connects to communicating about health;
- absence of an identity relating to health may also affect talk about health;
- “Who's Responsible?” - Blame for health comes from communicating about health;
- Communicating about health is often misunderstood - vocabulary is complex and unfamiliar;
- Mothers Against Drunk Driving (MADD);
- Time, money, products, services, people – all come from talk about health
Summary
This chapter contains sections titled:
It Answers the Question, “Who Am I?”
It Answers the Question, “Who's Responsible?”
It Opens the Gate for “Resources”
It Promotes (Mis)Understanding
It Guides Effort, Emotion, and Excuses
Summing It Up …
