Standard Article

Brand Value

Part 1. Marketing Strategy

  1. Randle D. Raggio

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem01005

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Raggio, R. D. 2010. Brand Value. Wiley International Encyclopedia of Marketing. 1.

Author Information

  1. Louisiana State University, Baton Rouge, LA, USA

Publication History

  1. Published Online: 15 DEC 2010

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