Standard Article

Demand Elasticity

Part 1. Marketing Strategy

  1. Ashutosh Prasad

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem01019

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Prasad, A. 2010. Demand Elasticity. Wiley International Encyclopedia of Marketing. 1.

Author Information

  1. The University of Texas at Dallas, Richardson, TX, USA

Publication History

  1. Published Online: 15 DEC 2010

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