Ethical Marketing and Marketing Strategy
Part 1. Marketing Strategy
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Laczniak, G. R. and Murphy, P. E. 2010. Ethical Marketing and Marketing Strategy. Wiley International Encyclopedia of Marketing. 1.
- Published Online: 15 DEC 2010
This article begins with a definition of ethical marketing and its relationship to marketing strategy. In the body of this work, seven basic perspectives for the ethical practice of marketing are outlined. Each basic perspective is discussed with reference to the American Marketing Association Statement of Ethics as well as exemplary corporate policies and behaviors that can serve as illustrations of ethical marketing approaches.
- ethical marketing;
- marketing ethics;
- corporate social responsibility;