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Ethical Marketing and Marketing Strategy

Part 1. Marketing Strategy

  1. Gene R. Laczniak1,
  2. Patrick E. Murphy2

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem01022

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Laczniak, G. R. and Murphy, P. E. 2010. Ethical Marketing and Marketing Strategy. Wiley International Encyclopedia of Marketing. 1.

Author Information

  1. 1

    Marquette University, Milwaukee, WI, USA

  2. 2

    University of Notre Dame, Notre Dame, IN, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

This article begins with a definition of ethical marketing and its relationship to marketing strategy. In the body of this work, seven basic perspectives for the ethical practice of marketing are outlined. Each basic perspective is discussed with reference to the American Marketing Association Statement of Ethics as well as exemplary corporate policies and behaviors that can serve as illustrations of ethical marketing approaches.

Keywords:

  • ethical marketing;
  • marketing ethics;
  • corporate social responsibility;
  • CSR;
  • trust