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Global Marketing Strategy

Part 1. Marketing Strategy

  1. Johny K. Johansson

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem01024

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Johansson, J. K. 2010. Global Marketing Strategy. Wiley International Encyclopedia of Marketing. 1.

Author Information

  1. Georgetown University, Washington, DC, USA

Publication History

  1. Published Online: 15 DEC 2010


  1. Bibliography
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