Integrated Marketing Communication Strategy
Part 1. Marketing Strategy
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Villarreal, R. 2010. Integrated Marketing Communication Strategy. Wiley International Encyclopedia of Marketing. 1.
- Published Online: 15 DEC 2010
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