Standard Article

Integrated Marketing Communication Strategy

Part 1. Marketing Strategy

  1. Ricardo Villarreal

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem01027

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Villarreal, R. 2010. Integrated Marketing Communication Strategy. Wiley International Encyclopedia of Marketing. 1.

Author Information

  1. University of San Francisco, San Francisco, CA, USA

Publication History

  1. Published Online: 15 DEC 2010

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