Standard Article

Market/Industry Structure

Part 1. Marketing Strategy

  1. Joseph A. Cote

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem01035

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Cote, J. A. 2010. Market/Industry Structure. Wiley International Encyclopedia of Marketing. 1.

Author Information

  1. Washington State University, Vancouver, WA, USA

Publication History

  1. Published Online: 15 DEC 2010


Economics broadly categorizes markets as perfect competition, monopolistic competition, oligopoly, or monopoly – with a focus on policy implications. Marketing differs, emphasizing the managerial implications of market structure. They define market/industry structure as the characteristics of a competitive space that affect organizational strategy and tactics. The effects of market/industry structure can be examined using a wide variety of frameworks including Porter's model, the marketing environment, critical success factors, the resource-based view, stakeholder relationships, network effects, value chain analysis, growth/life cycle, and prototypical business models. The more prominent market structure frameworks are summarized in the article.


  • market structure;
  • industry structure;
  • Porter's model;
  • the marketing environment;
  • critical success factors