Standard Article

Marketing Metrics

Part 1. Marketing Strategy

  1. Donald R. Lehmann1,
  2. Dominique M. Hanssens2

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem01039

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Lehmann, D. R. and Hanssens, D. M. 2010. Marketing Metrics. Wiley International Encyclopedia of Marketing. 1.

Author Information

  1. 1

    Columbia University, New York, NY, USA

  2. 2

    University of California Los Angeles, Los Angeles, CA, USA

Publication History

  1. Published Online: 15 DEC 2010

Options for accessing this content:

  • If you have access to this content through a society membership, please first log in to your society website.
  • Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
  • You can purchase online access to this Article for a 24-hour period (price varies by title)
    • If you already have a Wiley Online Library or Wiley InterScience user account: login above and proceed to purchase the article.
    • New Users: Please register, then proceed to purchase the article.

Login via OpenAthens

or

Search for your institution's name below to login via Shibboleth.

Please register to:

  • Save publications, articles and searches
  • Get email alerts
  • Get all the benefits mentioned below!

Register now >