Standard Article

Market-Based Assets

Part 1. Marketing Strategy

  1. Tasadduq Shervani

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem01044

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Shervani, T. 2010. Market-Based Assets. Wiley International Encyclopedia of Marketing. 1.

Author Information

  1. Southern Methodist University, Dallas, TX, USA

Publication History

  1. Published Online: 15 DEC 2010

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