Point of Difference and Product Differentiation
Part 1. Marketing Strategy
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Sisodia, R. 2010. Point of Difference and Product Differentiation. Wiley International Encyclopedia of Marketing.
- Published Online: 15 DEC 2010
Product differentiation refers to distinguishing what might be a homogeneous product from other competing products by adding meaningful points of difference. These points of difference may include price, quality, additional features, or even image enhancements that appeal to certain groups of customers. Product differentiation is a core concept of marketing and often serves as the basis of a marketing strategy.
- product differentiation;
- market segmentation