Standard Article

Supply Chain Management Strategy

Part 1. Marketing Strategy

  1. John T. Mentzer,
  2. Terry L. Esper

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem01056

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Mentzer, J. T. and Esper, T. L. 2010. Supply Chain Management Strategy. Wiley International Encyclopedia of Marketing. 1.

Author Information

  1. The University of Tennessee, Knoxville, TN, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

Successfully managing a supply chain requires a supply chain management strategy, aligning all of the companies involved in a supply chain with respect to product, market, and supply characteristics. Doing so requires balancing acceptable levels of cost efficiencies and customer service effectiveness and adopting a supply chain orientation in the firm.

Keywords:

  • supply chain orientation;
  • sales and operations planning;
  • demand and supply integration;
  • supply chain management strategy;
  • supplu chain design