Supply Chain Management Strategy
Part 1. Marketing Strategy
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Mentzer, J. T. and Esper, T. L. 2010. Supply Chain Management Strategy. Wiley International Encyclopedia of Marketing. 1.
- Published Online: 15 DEC 2010
Successfully managing a supply chain requires a supply chain management strategy, aligning all of the companies involved in a supply chain with respect to product, market, and supply characteristics. Doing so requires balancing acceptable levels of cost efficiencies and customer service effectiveness and adopting a supply chain orientation in the firm.
- supply chain orientation;
- sales and operations planning;
- demand and supply integration;
- supply chain management strategy;
- supplu chain design