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Motivation Research

Part 2. Marketing Research

  1. Robert V. Kozinets

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem02006

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Kozinets, R. V. 2010. Motivation Research. Wiley International Encyclopedia of Marketing. 2.

Author Information

  1. York University, Toronto, Ontario, Canada

Publication History

  1. Published Online: 15 DEC 2010


  1. Bibliography
  • Dichter, E. (1964) Handbook of Consumer Motivations, McGraw-Hill Book Company, New York.
  • Hitt, J. (2000) Does the Smell of Coffee Brewing Remind You of your Mother? New York Times Magazine (May 7), 16, p. 71.
  • Lieber, R.B. (1997) Storytelling: A New Way to Get Close to Your Customer. Fortune Magazine (Feb. 3).
  • O'Shaughnessy, J. (1995) Competitive Marketing: A Strategic Approach, 3rd edn, Routledge, New York.
  • Patton, P. (2002) Car Shrinks. Fortune Magazine (Mar. 18), p. 6.
  • Rapaille, C. (2006) The Culture Code: An Ingenious Way to Understand Why People around the World by and Live As They Do, Broadway Books, New York.
  • Stern, B.B. (2004) The importance of being Ernest: commemorating Dichter's contribution to advertising research. Journal of Advertising Research, 44 (2), 165169.
  • Zaltman, G. (1996) Metaphorically speaking: new technique uses multidisciplinary ideas to improve qualitative research. Marketing Research, 8 (Summer), 1320.