Standard Article

Criteria for Evaluating Secondary Data

Part 2. Marketing Research

  1. Frank J. Mulhern

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem02034

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Mulhern, F. J. 2010. Criteria for Evaluating Secondary Data. Wiley International Encyclopedia of Marketing. 2.

Author Information

  1. Northwestern University, Evanston, IL, USA

Publication History

  1. Published Online: 15 DEC 2010

Options for accessing this content:

  • If you have access to this content through a society membership, please first log in to your society website.
  • Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
  • You can purchase online access to this Article for a 24-hour period (price varies by title)
    • If you already have a Wiley Online Library or Wiley InterScience user account: login above and proceed to purchase the article.
    • New Users: Please register, then proceed to purchase the article.

Type your institution's name in the box below. If your institution is a Wiley customer, it will appear in the list of suggested institutions and you will be able to log in to access content. Some users may also log in directly via OpenAthens.

Please note that there are currently a number of duplicate entries in the list of institutions. We are actively working on fixing this issue and apologize for any inconvenience caused.

Please register to:

  • Save publications, articles and searches
  • Get email alerts
  • Get all the benefits mentioned below!

Register now >