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Field Work/Data Collection Process

Part 2. Marketing Research

  1. Pamela Grimm

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem02047

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Grimm, P. 2010. Field Work/Data Collection Process. Wiley International Encyclopedia of Marketing. 2.

Author Information

  1. Kent State University, Kent, OH, USA

Publication History

  1. Published Online: 15 DEC 2010

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