Part 2. Marketing Research
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Dass, M. 2010. Frequency Distribution. Wiley International Encyclopedia of Marketing. 2.
- Published Online: 15 DEC 2010
In a frequency distribution, each variable in the study is considered separately and a response count along with their percentages and cumulative percentages are computed for all different values of the categorical variable. This information is presented in a table called as frequency table. A frequency table is not only effective to determine how the respondents have answered the questions but it is also useful in identifying cases of nonresponses or illegitimate responses in the dataset. Furthermore, frequency distribution is also useful in finding ways to recode the data for better analysis.
- response count;
- categorical variables;
- frequency table;
- detecting data errors;
- recoding data