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Frequency Distribution

Part 2. Marketing Research

  1. Mayukh Dass

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem02065

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Dass, M. 2010. Frequency Distribution. Wiley International Encyclopedia of Marketing. 2.

Author Information

  1. Texas Tech University, Lubbock, TX, USA

Publication History

  1. Published Online: 15 DEC 2010


In a frequency distribution, each variable in the study is considered separately and a response count along with their percentages and cumulative percentages are computed for all different values of the categorical variable. This information is presented in a table called as frequency table. A frequency table is not only effective to determine how the respondents have answered the questions but it is also useful in identifying cases of nonresponses or illegitimate responses in the dataset. Furthermore, frequency distribution is also useful in finding ways to recode the data for better analysis.


  • response count;
  • categorical variables;
  • frequency table;
  • detecting data errors;
  • recoding data