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Social Class

Part 3. Consumer Behavior

  1. David K. Crockett

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem03006

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Crockett, D. K. 2010. Social Class. Wiley International Encyclopedia of Marketing. 3.

Author Information

  1. University of South Carolina, Columbia, SC, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

Social classes are groupings across society, broadly recognized by members of that society, involving inequalities, or certainly, differences in such areas as power, authority, wealth, income, prestige, working conditions, lifestyles, and culture. In contemporary consumer culture, social class provides insight into how people consume rather than what they consume. Although the number of social class groups varies across societies, most include at least three hierarchically arranged groups.

Keywords:

  • social class;
  • consumption;
  • consumer culture