Part 3. Consumer Behavior
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Crockett, D. K. 2010. Social Class. Wiley International Encyclopedia of Marketing.
- Published Online: 15 DEC 2010
Social classes are groupings across society, broadly recognized by members of that society, involving inequalities, or certainly, differences in such areas as power, authority, wealth, income, prestige, working conditions, lifestyles, and culture. In contemporary consumer culture, social class provides insight into how people consume rather than what they consume. Although the number of social class groups varies across societies, most include at least three hierarchically arranged groups.
- social class;
- consumer culture