Marketing and Feminism
Part 3. Consumer Behavior
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Hirschman, E. C. 2010. Marketing and Feminism. Wiley International Encyclopedia of Marketing.
- Published Online: 15 DEC 2010
This article summarizes the research on feminism conducted by marketing scholars over the past two decades. Early work focused upon the use of feminist theory to understand marketing phenomena and feminist readings of marketing communications. Later work has broadened the perspective to include the global economic and social position of women, ecology, and social justice.
- economic progress;
- women's health care