Habit in Consumer Behavior
Part 3. Consumer Behavior
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Tam, L. 2010. Habit in Consumer Behavior. Wiley International Encyclopedia of Marketing. 3.
- Published Online: 15 DEC 2010
This article discusses habit in the context of consumer behavior. Specifically, examination of the formation and alternation of consumer habits and the underlying processes, and the comparison of habit and other related concepts such as low involvement decision making and brand loyalty are included.
- repeat purchase;
- behavioral change;
- past behavior