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Habit in Consumer Behavior

Part 3. Consumer Behavior

  1. Leona Tam

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem03023

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Tam, L. 2010. Habit in Consumer Behavior. Wiley International Encyclopedia of Marketing. 3.

Author Information

  1. Old Dominion University, Norfolk, VA, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

This article discusses habit in the context of consumer behavior. Specifically, examination of the formation and alternation of consumer habits and the underlying processes, and the comparison of habit and other related concepts such as low involvement decision making and brand loyalty are included.

Keywords:

  • habit;
  • repeat purchase;
  • behavioral change;
  • inhibition;
  • past behavior