Childhood Socialization and Intergenerational Influences
Part 3. Consumer Behavior
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Moore, E. S. 2010. Childhood Socialization and Intergenerational Influences. Wiley International Encyclopedia of Marketing. 3.
- Published Online: 15 DEC 2010
This article provides a brief overview of the topic of childhood socialization and intergenerational influences in consumer behavior. Current knowledge of intergenerational influences remains grounded in a relatively small research base, leaving many intriguing questions still to be addressed.