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Childhood Socialization and Intergenerational Influences

Part 3. Consumer Behavior

  1. Elizabeth S. Moore

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem03024

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Moore, E. S. 2010. Childhood Socialization and Intergenerational Influences. Wiley International Encyclopedia of Marketing. 3.

Author Information

  1. University of Notre Dame, Notre Dame, IN, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

This article provides a brief overview of the topic of childhood socialization and intergenerational influences in consumer behavior. Current knowledge of intergenerational influences remains grounded in a relatively small research base, leaving many intriguing questions still to be addressed.

Keywords:

  • family;
  • children;
  • socialization;
  • learning