Part 3. Consumer Behavior
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Gentry, J. W. 2010. Family Buying. Wiley International Encyclopedia of Marketing. 3.
- Published Online: 15 DEC 2010
The various types of households are discussed, many of which have received very limited coverage in consumer research. Similarly, the many stages of the buying process are discussed here, including changes in who does what within the family given the changing technology and social norms.
- decision stages;
- family role structure;
- household types;
- relative influence;
- shared influence