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Family Buying

Part 3. Consumer Behavior

  1. James W. Gentry

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem03029

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Gentry, J. W. 2010. Family Buying. Wiley International Encyclopedia of Marketing. 3.

Author Information

  1. University of Nebraska-Lincoln, Lincoln, NE, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

The various types of households are discussed, many of which have received very limited coverage in consumer research. Similarly, the many stages of the buying process are discussed here, including changes in who does what within the family given the changing technology and social norms.

Keywords:

  • decision stages;
  • family role structure;
  • household types;
  • relative influence;
  • shared influence