Family Life Cycle
Part 3. Consumer Behavior
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Cole, C. A., Nayakankuppam, D. and Sinha, J. 2010. Family Life Cycle. Wiley International Encyclopedia of Marketing. 3.
- Published Online: 15 DEC 2010
In this article, we review the extant literature on the consumption or family life cycle (FLC). We also review criticisms of this concept. Finally, we propose a framework that might be useful in examining how life cycle might influence household decision making. We report briefly on one subject we have studied in our labs, namely, how children might influence parent preferences.
- life cycle;