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Knowledge Accessibility

Part 3. Consumer Behavior

  1. Robert S. Wyer Jr.

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem03036

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Wyer, R. S. 2010. Knowledge Accessibility. Wiley International Encyclopedia of Marketing. 3.

Author Information

  1. University of Illinois at Urbana-Champaign, Champaign, IL, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

Knowledge is accessible in memory if it comes to mind quickly and easily. The determinants of both declarative and procedural knowledge accessibility, the processes that underlie it, the methodology used to assess it, and its effects at different stages of processing are reviewed

Keywords:

  • knowledge accessibility;
  • automaticity;
  • activation;
  • memory;
  • ease of processing