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Attitudes

Part 3. Consumer Behavior

  1. Paul M. Herr

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem03039

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Herr, P. M. 2010. Attitudes. Wiley International Encyclopedia of Marketing. 3.

Author Information

  1. Virginia Polytechnic and State University, Blacksburg, VA, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

A brief history of the attitude construct is provided, with special attention to key conceptual developments. A functional approach is taken, and the ability of attitudes to predict behavior and persuasion is noted. The recent focus on implicit attitudes is discussed, with an examination of the Implicit Association Test (IAT) as well as more recent developments.

Keywords:

  • attitudes;
  • attitude-behavior consistency;
  • decision making;
  • persuasion;
  • attitude accessibility