Standard Article

Motivation and Goals

Part 3. Consumer Behavior

  1. Hans Baumgartner1,
  2. Rik Pieters2

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem03043

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Baumgartner, H. and Pieters, R. 2010. Motivation and Goals. Wiley International Encyclopedia of Marketing. 3.

Author Information

  1. 1

    The Pennsylvania State University, Pennsylvania, PA, USA

  2. 2

    Tilburg University, Tilburg, The Netherlands

Publication History

  1. Published Online: 15 DEC 2010

Options for accessing this content:

  • If you are a society or association member and require assistance with obtaining online access instructions please contact our Journal Customer Services team.
    http://wiley.force.com/Interface/ContactJournalCustomerServices_V2.
  • Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
  • You can purchase online access to this Article for a 24-hour period (price varies by title)
    • If you already have a Wiley Online Library or Wiley InterScience user account: login above and proceed to purchase the article.
    • New Users: Please register, then proceed to purchase the article.

Login via OpenAthens

or

Search for your institution's name below to login via Shibboleth.

Please register to:

  • Save publications, articles and searches
  • Get email alerts
  • Get all the benefits mentioned below!

Register now >